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The Santa Fe Institute
"How Behavior Spreads"

Tuesday, April 17, 2018 7:30PM
Lensic Performing Arts Center

The Santa Fe Institute<br>"How Behavior Spreads"
Please contact our box office at (505) 988-1234 for availability information.

New social movements, technologies, and public-health initiatives struggle to take off, yet many diseases disperse rapidly. Can the lessons learned from viral diffusion of diseases improve the spread of beneficial behaviors?

Centola presents research examining how changes in societal behavior ? voting, health, technology, and finance ? occur and the ways social networks influence this propagation. The findings demonstrate how intuitive ideas about social networks have caused past diffusion efforts to fail, and how they might succeed in the future. Pioneering the use of web-based methods to understand how changes in social networks alter behaviors, Centola illustrates the ways in which these insights solve countless problems of organizational change, cultural evolution, and social innovation, offering lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Damon Centola - Associate Professor and Director of the Network Dynamics Group in the Annenberg School for Communication and the School of Engineering and Applied Sciences at the University of Pennsylvania. His research includes social networks, social epidemiology, and web-based experiments on diffusion and cultural evolution.

Centola developed of the NetLogo agent-based modeling environment, and was awarded a U.S. Patent for inventing a method to promote diffusion in online networks.

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